Visit me at my website: www.letzter.net
I met Opher Brayer, CEO of Brayer Group, through a mutual friend and after a brief acquaintance I was caught by his charms.
Opher began his career as a music teacher who led Israeli musicians to succeed throughout the world.
He led an independent study, unique in the development of management and talent during the last twenty years and was elected in 2003 one of 60 leading business mentors worldwide, on behalf of MISSION PUBLISHING, and has been working with the leading businessmen.
When I came to photograph Opher, I entered a house full of bookshelves and in the living room there was a beautiful black piano.
Before photography, and placing of the lighting, I talked to him about how he sees himself as CEO, as a businessman, about his profession and as a private person.
Because I knew Opher, his nature and personality before taking the photos, I had a few ideas how to implement those things in the photographs.
Opher is the "People's Person", good natured, easy going but a man of hard work. I wanted to express these personality characteristics in the picture, in the best way.
The background footage was no less important – the piano and the books that characterize him, and all the things that are an integral part of his life, had to be expressed in a certain way. Yet it was important for me to make sure that they remain in the background and not create a wrong sense – that he may be a pianist, for example
In order to show the combination of personality characteristics of Opher and the way he wants to present himself as a businessman I used a relatively wide-angle lens with focal length of 40mm and low angle point of view- about the height of his hands- to create an illusion of glorification – as if the viewer looks up at the person (that was common in sculpting and painting in the classic art)
He is looking at the camera with a slight smile, hands crossed, and the sleeves rolled up slightly and so he creates the look of a serious businessman that does not forget his sense of humor yet devoted to hard work.
I used relatively soft, yet directional light that led Opher’s left sides of his face, and a backlight from the counter-side that not only brought him out, but created some extra drama and theatrical sense to the picture.
It was also important to add some fill-light to the unlit side of Opher’s face and not to keep the books behind and the piano at the dark.
Soon we reached our destination and the perfect image emerged. The combination of position and the right look of straight forward eyes show the best of Opher.
Everything is taken into consideration to create this truthful moment
- No related posts found