Hello, my name is Doron Letzter.
I hold a Bachelor's degree in photography and I am a senior certified photography instructor. My main specialization and greatest passion is in photographing people, especially those who are not used to being in front of the camera, don't like having their picture taken, or think they are not "photogenic."
In addition, I specialize in commercial photography for various types of publications: architecture, commercial, campaigns, and fashion. Photography for me is much more than just pressing a button. Photography is a way to look at the world and reality, to try to understand that reality, and ultimately to change and shape it.
Photography is a way of self-expression, expressing emotions, intellectual dialogue, connecting the visible and the tangible, the individual and the collective, the precise and the abstract.
Portrait photography, for me, is the perfect balance between applying successful technical skills in lighting, lensing, and angle, and having a dialogue between the photographer and the subject. This is achieved through facial expressions, smiles, glances, head and body posture, body language, and hands – in a way that the subjects feel they are the best version of themselves in the photo. Equally important is that the photo creates the desired effect for the subject – whether it is to persuade investors, attract potential customers, or simply to feel good about oneself.
For me, there is no such thing as a person who is not "photogenic."
For over two decades, I have been professionally photographing, learning, and teaching photography. I love what I do.